As we move towards a more cannabis-friendly society, how are Cannabis brands elevating their social media content? This article looks at how Cannabinoid brands are adapting to this new reality by repurposing their content from blogs to the social media realm. Cannabis brands have a unique set of challenges, but they are able to find ways to overcome these challenges by developing more effective marketing strategies and utilizing alternative forms of media.
Cannabinoid brands are increasingly accepted in society
While cannabis is legal in many states, the stigma associated with it still hangs over the industry. This is why celebrities with cannabis endorsements are key to ensuring brand recognition. They can be a legacy brand or a promotional collaboration. Examples of celebrities endorsing cannabis products include Justin Bieber and his Palms. However, many rappers and brands are centered around smokable flower and can reinforce the negative stereotypes associated with cannabis. Cannabis brands have a much more diverse celebrity roster, a unique consumption category, and a massive commitment to education and social causes.
They’re held to a higher standard on social media
In addition to the fact that there are many different approaches to cannabis marketing, social media users also hold brands to a higher standard. Some companies limit their social media approach to a lifestyle or educational model, while others opt to focus on the traditional retail model. In any case, a growing number of people are comparing brands on social media. But what are the benefits of a lifestyle approach? And how can it benefit cannabis businesses?
They’re vulnerable to suspension on social media
Cannabis brands are facing a dilemma: How do they market their products on social media without risking their status? The landscape for social media marketing remains ambiguous, and cannabis is not generally welcomed by most major outlets. Even in the U.S., major social media companies are bound by federal guidelines, which prohibit the sale and use of cannabis. While marijuana reform is moving forward in America, social media access remains an uncharted territory. While some brands have managed to reach millions of followers and achieve verified status, the majority have been suspended or deleted. In a time where cannabis reform continues to remain a murky landscape, cannabis brands must worry about this uncertainty.
They’re repurposing blog content for social media
If your company has been publishing blog content on the subject of cannabis, consider repurposing that material for your social media pages. By repurposing your blog content, you will gain exposure to a whole new audience: cannabis enthusiasts. This type of audience is particularly interested in cannabis and looking for safe and convenient consumption methods. The same can be said for your product.
They repurpose blog content for social media
By repurposing blog content to short videos, cannabis brands can increase their visibility and reach. This content spreads far and wide, reaching cannabis-curious individuals and those searching for safe consumption information. By providing solutions to specific problems, cannabis brands can differentiate themselves from competing brands that simply sell individual products. The benefits of repurposing content to video form are numerous.
They create product descriptions similar to supplements
For cannabis businesses, SEO is key to driving organic traffic. By using the right key terms, your brand will be found by users looking for the same products. The more informative your product description is, the more likely it is to attract users who are looking for cannabis products and services. To create an SEO-friendly product page, you need to conduct research and choose keywords that are relevant and trending. This can be done through keyword tools or by using content marketing strategies, including SEO-friendly product descriptions.
Posted By:- Cannabis on social media